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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Transforming Depression argues that the prevalence of depression today results from the frenetic pace of modern life. A constant sense of being overwhelmed, fatigued, and stretched to the limit leads us to feelings of hopelessness and a lack of interest in normally pleasurable activities-the principal signs of depression. By using the HeartMath(r) techniques, readers will be able to tap into new reserves of energy and creativity and will find new ways to connect with the people in their lives. Fashion Marketing Communications download book As a result, feelings of depression will lessen and dramatic change will take place for better health in mind and body. This latest offering from the Institute of HeartMath shows readers how to use the revolutionary HeartMath(r) tools like the Freeze-Framer(r) and the Heart Lock-In(r) to overcome feelings of sadness and depression associated with stress and the sense of being overwhelmed by the chaotic world in which we live.

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Author: Gaynor Lea-Greenwood
Number of Pages: 216 pages
Published Date: 18 Mar 2013
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9781405150606
Download Link: Click Here
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